27th Jun 2022

HAPPY BIRTHDAY .... 5 years ago Hatters Millinery Supplies moved in to Embellish® Atelier. 

Here is the press release from July 2017. 

Handing over the Braids of Millinery Heritage

Catherine Kelly of Embellish Atelier set to keep Hatters Millinery Supplies’ 92-year long legacy alive

 Catherine Kelly is thrilled to announce that she has recently been named the new owner of Hatters Millinery Supplies – Australia’s oldest and most beloved millinery supply centre, with a history spanning only a few years shy of a century.

For decades, Hatters ( formerly known and loved as S.A.Brown has been the premier place for milliners across the country to come and view the vast range of braids, ribbons and other exotic intricacies used in high-end millinery.

Hailing from Sydney, Hatters first opened their doors in Sydney’s central business district back in 1925. Originally based in York Street, Hatters have now made the move to York Building, located at 128 Victoria Road, Rozelle, where they will share the home of Ms Kelly’s own Embellish Atelier, a French-inspired space bursting with creativity and passion, which first opened in 2005.

Ms Kelly, an award-winning milliner herself, has developed a strong reputation of one of Australia’s most highly regarded creators of bespoke millinery is delighted to have been bestowed to honour of continuing this long-standing legacy.

“I’m extremely humbled to have been given the opportunity to maintain such a high-quality store. Hatters has survived and flourished throughout changing fashions and retail styles, from traditional shop fronts to online sales platforms, and I’m confident it will continue to do so,” said Ms Kelly.

“I’d like to thank and acknowledge the former owner Jenny Lyell and her family for this great privilege. There isn’t many millinery tales that Jenny, her sisters Maureen, and Dianne and daughters Emily and Amelia have not witnessed, and their hard work and dedication has grown Hatters into the exceptional business that it is today.”

As we approach the Spring Racing Season, Hatters Millinery Supplies and Embellish Atelier are preparing for the annual influx of eager race-goers looking for unique pieces to compliment their race day attire. Ms Kelly offers private in-store appointments for those looking for customised headpieces and fascinators, as well as a series of workshops for creatives interested in learning the art of millinery.

“With the Spring Racing Carnival kicking off in only a few weeks time, we have a limited number of private appointments and workshops still available for ladies who are wanting to achieve a truly special and unique look – as well as those who would like to own their very own piece of millinery history!” says Ms Kelly.

“I’d like to extend a most heartfelt welcome to all the community who has supported Hatters over the years. To customers new and old, I look forward to introducing you to its new Hatters home here with us at the Atelier.”

Hatters Millinery Supplies and Embellish Atelier  retail store is open Wednesday-Friday 10.30am-4.30pm or by appointment, or you can browse a selection of their current range online. 

To make an appointment or for more information, call 1300HATTER. 

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